A re-energised brand
Broadspectrum’s brand is aligned to our business and supports our ongoing development as we continue to grow.
The name ‘Broadspectrum’ represents what we do – it reflects the delivery of a broad range of services that are essential to clients across multiple sectors, and to thousands of people and communities around the world.
Our logo consists of two elements – the logotype and the brand mark, named ‘Spectra’.
Spectra is an evolution of the infinity symbol. It is a collection and collaboration of infinite particles – representing the diversity of people, solutions, services, capabilities, sectors, technologies and clients – that enables success for all stakeholders.
Our tagline – ‘Infinite Solutions’ – reflects our determination to find better ways of working.Being more innovative and delivering new and effective solutions to our clients is part of our culture.
More commonly known as the vision, our strategic intent defines who we are and where we want to be. Our strategic intent is:
To be the market leader in delivering services essential to our clients.